Monday

Jaeha 08










“Call Me Princess, My daddy Says So” Was a follow up to Jaeha’s last years breakthrough show, since then Jaeha has been gifted or some say cursed with the label of New Zealand’s next biggest talent, a hard label for a 22 year old to wear well.
Staged in the beautiful white marble St Matthews in the City Church, the soundtrack formed out of the model’s towering heels keeping a melodic clomp
The show card touted Vaselina, Folk and Fairytale princesses as muses. But the girls Jaeha and Stylist Dan Awha created had the look of runaway princesses and lacked the glamour and sophistication that you would expect from such rich inspiration. These naïve princesses were transformed into veiled sexed up lace wearing dominatrix.
Goth princesses were wrapped, draped, and sometimes tied up in interestingly cut knit and chiffon dresses, all very on trend. The various shades of purples set against green over dyed paisleys were a step away from the graphic coloring that usually dominates and defines a Jaeha Collection.
Jaeha debuted a small offering of menswear looks, which appeared to be more opulent than that of the women’s, featuring oversized satin bows and a multitude of tie-dyed tees and leggings.
The air lifted when front row Stylists and Buyers started taking note of the summer weight looks rugged up with shaggy reconfigured vintage knits (that were show samples only, a cruel trick to play on those ready to place their orders.)
Jaeha's talent was unmistakable with the finale of three floor length silk cascading gowns, the relaxed elegance of the gowns fit for gothic Russian Princess Brides.
The 9.30am streaming church windows maybe threw a bit too much light onto the execution of the garments and the show as a whole. The men’s tailored trousers and zipped jackets looked very two dimensional and unintentionally awkward, problems easily rectified with the help of a Tailor.
Jaeha’s raw talent is undeniable. Will he be able to raise the level and execution of his work to match that of his strong vision, and give New Zealand fashion the new directional designer we seem to be crying out for?

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